Hugo Midnight Floor Rug

Some rugs cover a floor. The Hugo transforms it.

Handcrafted from 100% New Zealand wool, the Hugo rug is a study in texture and intention. Its bold checkerboard pattern isn’t printed or woven flat — it’s hand-carved into the pile, creating subtle shifts in depth that catch the light and reward a second look. Dense enough to anchor a room, soft enough to sink your feet into.

The rich, earthy brown tone is the kind of colour that works quietly and confidently — grounding a living space, warming a bedroom, bringing cohesion to a layered interior without demanding attention.

Handmade in India by skilled artisans, every Hugo rug carries the mark of craft that simply can’t be replicated by machine.

100% New Zealand wool · Hand-carved pile · Checkerboard design · Handmade in India