Hugo Midnight Floor Rug
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Hugo Midnight Floor Rug — 100% NZ Wool, Hand-Carved Checkerboard
Some rugs cover a floor. The Hugo transforms it.
Handcrafted from 100% New Zealand wool, the Hugo rug is a study in texture and intention. Its bold checkerboard pattern isn't printed or woven flat — it's hand-carved into the pile, creating subtle shifts in depth that catch the light and reward a second look. Dense enough to anchor a room, soft enough to sink your feet into.
The deep, dramatic midnight tone brings a quiet authority to any space — grounding a room with confidence and depth, yet never feeling heavy. The hand-carved pile catches the light differently at every angle, making the checkerboard pattern feel alive rather than flat.
Handmade in India by skilled artisans, every Hugo rug carries the mark of craft that simply can't be replicated by machine.
Styling
In midnight, the Hugo makes a bold, considered statement — pair with lighter linen upholstery and natural oak furniture to let the depth of the colour breathe, or lean into a dramatic, tonal palette with charcoal and slate textiles for a more moody, layered interior.
Details & Care
Available sizes: 200x300cm · 250x350cm · 300x400cm
Material: 100% New Zealand wool, hand-carved pile, checkerboard design
Origin: Handmade in India
Pre-Order: Lovingly sourced — this piece ships within 2-3 days, just in time to become part of your considered collection.
200x300cm, 250x350cm, 300x400cm
100% New Zealand wool · Hand-carved pile · Checkerboard design · Handmade in India
A quality indoor rug will stand the test of time with the right care, continuing to add warmth, texture, and character to your space for years to come.
Care & Maintenance
* Vacuum regularly using a low-suction setting, avoiding the fringe or edges where fibres can catch and pull. A handheld or upholstery attachment works well for delicate rugs
* Rotate your rug every 6–12 months to ensure even wear, particularly in high-traffic areas or spots exposed to natural light
* Blot spills immediately with a clean, dry cloth — never rub, as this can spread the stain and damage the fibres. Work from the outside of the spill inward to minimise spreading
* For routine spot cleaning, use a mild soap solution and a damp cloth, then blot dry thoroughly. Always test any cleaning product on an inconspicuous area first
* Avoid prolonged exposure to direct sunlight, which can cause colours to fade over time. Use curtains or blinds to protect your rug in sunny rooms
* Use a quality rug underlay to prevent slipping, protect the underside of the rug, and reduce wear from friction against hard floors
* Air your rug outdoors periodically in dry, shaded conditions to freshen the fibres and release any trapped dust or odours
* For a thorough clean, professional rug cleaning is recommended every 12–18 months, depending on foot traffic and usage
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